Rockefeller was likely the most controversial businessman in our nation's history. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America. Overview: Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world's richest man by creating America's most powerful and feared monopoly, Standard Oil. Includes bibliographical references (pages 737-749) and indexįoreword - Prelude: Poison tongue - Flimflam man - Fires of revival - Bound to be rich - Baptism in business - Auction - Poetry of the age - Millionaires' row - Conspirators - New monarch - Sphinx - Holy family - Insurrection in the oil fields - Seat of empire - Puppeteer - Widow's funeral - Matter of trust - Captains of erudition - Nemesis - Dauphin - Standard Oil crowd - Enthusiast - Avenging angel - Faith of fools - Millionaires' special - Codger - World's richest fugitive - Judgment day - Benevolent trust - Massacre - Introvert and extrovert - Confessional - Dynastic succession - Past, present, future - Heirs - See you in heaven - Acknowledgments - Notes - Bibliography - Index
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